This carton design presents newly developed products in a highly attractive manner. To attract customers’ attention, the design focuses on two highly current trends: the houndstooth pattern which is very popular in the textiles and cosmetics industry, and the equally as popular velvety texture. This resulted in the cosmetics industry’s first carton with a velvety decoration on a matt metalised surface. The velvety surface even rounds the corners without breaking. Using special foil printing (flock printing) in combination with high-quality UV-printing, the pack is given that very special finish, making it extremely attractive for the product at the Point of Sale. It can be filled automatically as this printing technology is highly robust and resistant. The trendy presentation in the current fashion look made some of the products so successful, both in terms of sales and consumer feedback, that they have been included in the programme permanently.