This display base receives a magical additional function through a skilfully placed warp dispenser. As soon as the shipping compartment is removed, a dispenser automatically slides out of the base due to the oblique arrangement and the weight of the prefabricated product. Even in the dispenser, the product slips by its own weight after removal by itself and is thus always ready for the consumer to handle. Ideally this mechanism can be blocked by pressing down a flap in the shaft. In this case, pressing a tab directly on the base results in unobstructed access to the goods in the removal tray, which then stores flush against the front side in the base. The size, number and position of the dispenser are variable according to product requirements. All-round printed with a brand-strong design, this base sells additional items in an eye-catching manner or serves as a promotional donor for new products or testware in promotional campaigns.