Dove and Crumbl have teamed up for the most craveable collab of the year: the NEW limited-edition Dove x Crumbl collection, available exclusively at Walmart.com and in Walmart stores nationwide for a limited time only.
The collection delivers the fan-favorite flavors of Crumbl desserts, paired with the superior care that Dove is known for, to indulge your senses while nourishing your skin. From the shower to the sink, Dove x Crumbl offers something sweet for each step of your routine. The product lineup includes a Body Wash, Body Scrub, Deodorant, and Liquid Hand Wash, each available in three expertly crafted gourmand scents, and inspired by Crumbl classics:
- Confetti Cake – with notes of a warm sugar cookie topped with pink buttercream frosting.
- Lemon Glaze – with notes of a lemon sugar cookie topped with a sweet buttery glaze.
- Strawberry Crumb Cake – with notes of a rich strawberry cookie topped with vanilla glaze & buttery crumbs.
“Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands offer,” said Gaurav Raisinghani, Head of Innovation, Equity and Brand Design for Dove Skin Cleansing. “Pairing Dove’s commitment to superior care with the irresistible scents of Crumbl felt like a natural fit. By listening to our communities, we identified the Crumbl flavors that would resonate most for this collaboration. The result is a collection that challenges what you thought was possible from your body care routine, allowing anyone to cookie all day, every day.”
For the first time ever, Dove will change the color of its packaging. Dove x Crumbl products will show up on shelves with pink packaging across the entire collection – a nod to the signature Crumbl pink box.
“The excitement of unboxing a Crumbl dessert isn’t just about a sweet treat – it’s about taking a break from the everyday hustle and savoring something special,” said Sawyer Hemsley, co-founder of Crumbl. “Because Dove shares our passion for delighting customers and helping them embrace life’s little indulgences, we knew they would be the perfect partner.”
In celebration of the launch, Dove and Crumbl will also be partnering with two of the most iconic superfans of all time – The Turn Up Twins. Taking their viral Crumbl jingle from “lookie lookie” to “knock knock,” The Turn Up Twins will surprise and delight fans and skincare lovers with a sweet tooth everywhere.
“We are thrilled to bring our personal passion for two of our favorite brands, Dove and Crumbl, into this launch,” said The Turn Up Twins. “Sharing our jingles on social media started out as our own way to connect with others and make life a little sweeter. This collab is all about that, and we’re excited to play a part.”
