This change is part of Each and Every’s ongoing commitment to sustainability and comes after months of research and testing. Many of the plastic alternatives the brand initially tried were incompatible with Each and Every’s natural formula, as the 100% natural essential oils would break down packaging materials.
That all changed for the better when Each and Every discovered sugarcane packaging. Made from a 100% plant-based renewable resource, sugarcane packaging is net carbon negative and recyclable. The brand spent months understanding the supply chain to ensure it met its sustainability expectations and conducting compatibility testing, and even tapped its community and fans to confirm it was the right move. The new packaging will start rolling out beginning with Each and Every’s Lavender and Lemon scent just in time for Earth Day.
As a part of Each and Every’s commitment to sustainability, the brand also plans to roll out 100% compostable plant-based envelopes for all orders this spring as well.