Climate change is an urgent topic in Australia. Ego Pharmaceuticals is committed to mitigating global warming with sustainable and innovative products. Fully renewable UPM Raflatac Forest Film takes Ego Pharmaceuticals' climate mission a step forward.
TAKEAWAYS
1. Ego Pharmaceuticals is Australia’s leading producer of innovative dermatological skin care products. The company's sustainability principles inform and guide their packaging design choices.
2. Ego Pharmaceuticals' latest brand, etchðos, took home three trophies at the 2022 Australasian Packaging Innovation & Design Awards (PIDA). The recognized 1L HDPE refill pack uses UPM Raflatac's Forest Film PE, a 100% wood-based plastic label certified using the ISCC mass balance approach.
3. Due to its innovative sustainability concept and reduction of CO2 emissions, Forest Film PE helps Ego Pharmaceuticals take positive climate action and cater to increasing market demand for sustainable solutions.
4. The identical performance and quality between Forest Film PE and fossil-based PE saves time on extensive testing and also reduces the risks involved in changing packaging materials, which helped Ego to launch their product on time.
Australia is heavily affected by climate change, as the country is vulnerable to the impacts of increasing temperatures, raising sea levels, and more frequent and severe weather events. As risks of global warming become more apparent, Australian businesses are being called upon to step in to help mitigate climate change.
In September 2022, the company's etchðos brand took home three throphies at the Australasian Packaging Innovation & Design Awards (PIDA). Ego Pharmaceuticals received the Gold award for Sustainable Packaging Design of the Year with a focus on Recycled Content, the Silver award for Health, Beauty & Wellness Packaging Design of the Year, and the Bronze award for Marketing Design of the Year.
etchðos received the Gold award for its unique packaging design that utilizes 50% recycled HDPE plastic from Australian milk bottles. The brand offers two options: a 300mL pump pack that is meant to be kept and reused, and a 1L refill pack that can be recycled through curbside recycling. It is estimated that etchðos will prevent approximately 200,000 milk bottles from being sent to landfill during its first year in market.
Sustainable label to boot
For the 1L refill pack, etchðos uses UPM Raflatac's Forest Film PE, a wood-based film label material that has been certified by ISCC. Forest Film PE is made using UPM BioVerno naphtha, which is derived from sustainably managed forests and is 100% wood-based. The production process for Forest Film involves using renewable resources to replace fossil resources, in a method known as mass balance approach. This makes Forest Film the first of its kind on the market.
Using Raflatac's Label Life service, Ego Pharmaceuticals estimates that Forest Film PE gives a CO2 reduction of 48% compared to using standard PE film. UPM Raflatac's Label Life service is based on LCA, a scientific method that analyzes the environmental impacts of Raflatac´s products. With Label Life, Raflatac customers can access LCA calculations on three key metrics: greenhouse gas emissions, energy demand, and water consumption.
Predictable performance saves time
UPM Raflatac Forest Film PE has improved sustainability without sacrificing performance compared to traditional fossil-based film options. It maintains the same performance, quality, and recyclability as regular fossil-based film, without competing for resources or land used for food production.
UPM Raflatac Forest Film
UPM Raflatac Forest Film is a highly effective and impactful solution for meeting your sustainability targets. It is made from 100% renewable wood-based materials that have been certified through the ISCC value chain, and it enables you to gradually switch away from fossil-based film materials. Overall, this product allows you to achieve your sustainability goals without sacrificing performance.
