The Cowboy Bath package incorporates several features that accentuate this new product. The design was converted from a reverse printed trapped ink configuration to surface printed flexographic utilizing a UV curing ink system. This process eliminates one of the film layers within the design, reducing manufacturing costs while enhancing the graphics. The printing was converted to high-definition (HD) flexographic surface printing, which is widely known to have significantly lower greenhouse gas emissions as compared to rotogravure print due to the process itself, the reduction of ovens/heat, and the amount of ink consumption. The HD surface printing led to a reduction in the overall gauge of the film by eliminating a PET layer This pack incorporates several environmental benefits leading to this sustainability award. The metalized surface creates a unique visual “pop” beneath the single printed layer. The final package contains less material overall.
