Pact Group developed a Seasonal & Promotional pack for the Footy Water bottle. Pact Group worked with The Promotions Factory (TPF) and the Australian Football League (AFL) to design and develop the innovative Footy Water bottle. This bottle is made up of PET that replicates the traditional Sherrin football shape and simultaneously promote water consumption and an active lifestyle. This bottle design is made like that after consumption, the bottle is robust enough that it could be kicked around like a football without warping, splitting or breaking. Pact Group also make the closure which features the digitally printed AFL logo.