![](/sites/default/files/fresha.jpeg)
As Fresha remains dedicated to innovation in the agricultural industry, the refreshed packaging represents a pivotal step in the company's evolution. The update reflects Fresha's core values of quality, innovation, and customer satisfaction. While the packaging may have a new look, the delicious, locally grown carrots inside remain consistent, ensuring that Fresha's customers can continue to enjoy the same exceptional taste they've come to expect.
“Crafting our new packaging was an intricate process, aimed at ensuring our carrots not only stand out on the shelf but also convey the excellence that our customers know,” said Matthew Wulf, VP of sales and marketing. “These vibrant new packages will undoubtedly make our carrots pop. It's important to emphasize, that although our packaging may have a fresh new look, inside, you'll still find the same sweet, crisp and delicious carrots. The refreshed design is a representation of a new chapter for Fresha as we launch our year-round program."