Danone Hayat, one of the leading bottled water producers in the Turkish market, is investing a lot of effort in increasing water consumption and instilling the habit of drinking among children and teenagers. And what better way to support this good cause than with Disney characters. To commemorate release of the new Star Wars movie ’’The Last Jedi’’ episode VIII, Danone Hayat launched a limited edition 330ml bottled water decorated with Star Wars movie characters, which glow in the dark. Danone Hayat cooperated with trusted partner CCL to develop this innovative solution. With CCL support, client brought a brand new shine and spark to a well-known design edition by implementing special printed glow in the dark effect. Charged by the day light, selected elements on the printed Star War characters glow in the dark, creating an enchanting effect. Sleeves were printed on PETg film using rotogravure technology. 2 layers of Glow in the dark inks was applied for a better and longer lasting glowing effect.
