The event was organized under the guidance of Vikramjeet Singh, Commissioner Secretary, and Industries & Commerce.
Dr Javid Ahmed Wani, Director National Institute of Fashion Technology, Srinagar, apprised the artisans and weavers from Jammu, Samba and Kathua districts of the packaging project through a detailed comprehensive presentation.
Another important aspect of the event was unveiling of the craft document exhibiting the crafts of Jammu division by the dignitaries.
The event was aimed to create a strategic and attractive packaging design solution for branding Handicraft and Handloom items of Jammu division viz Basohli Painting, Basohli Pashmina, Phulkari Products, Calico Printing and Lathe cum Lacquer. The project envisions evolving a roadmap to create unique and sustainable packaging to add value to the artefacts of the Jammu cottage industry, to give a unique packaging presentation to create a benchmark having international standards and to determine the unique selling point of chosen Jammu Handicrafts and Handloom goods.
Speaking on the occasion, Rohit Kansal appreciated the efforts of Directorate of Handicrafts & Handloom, Jammu and NIFT Srinagar as having professionally, designed packaging prototypes, in tune with the market-demand. It would definitely increase the sales of the products viz-a-viz wage earnings of the artisans and weavers of Jammu region, he added.
