Hokey Pokey is a young startup ice cream brand based in India offers ridiculously good rich and creamy ice cream targeted at the youth. A bright new packaging has been designed for this quirky brand. Conventional ice cream packaging is rather mundane. A three sided triangular shape container with unique colour coding for each flavour brings fun, brightness and cheer to the user experience. A new experience of handling, consuming and communicating reuse ideas for the packaging. Due to this distinguishing printing Consumers are able to identify the brand in retail display from a distance without even seeing the name. The packaging was designed for reusability & extended life. Consumers are encouraged not to throw the package after use. People using it for all kinds of uses ranging as a storage container to using it as a pot for gardening.