In their 2017 Purpose-Led Performance Report they laid out a series of 2025 goals, which included a 25 percent reduction in carbon footprint from packaging. They have already made progress in this area including: Redesigning our iconic OLD BAY and Black Pepper cans with a fully recyclable PET container, which equated to a 16 percent reduction in associated carbon emissions. A 10 percent reduction in material for all European glass jars, resulting in reduced weight and associated carbon emissions from production and transport; and Achieving 43 percent carbon footprint reduction by improving logistics and using fewer trucks for transport at our location in Haddenham, England.