Adam Paterson and Santi Tonsukha, students of the Royal College of Art created an innovative seed package design using a single piece of 100% recycled corrugated cardboard. The new packaging can hold a variety of seeds separately in one pack. The corrugated structure of the cardboard acts as natural dividers, which are the perfect V shape to allow the seeds to be easily and controllably shaken out.
The new measuring-tape-style packaging, with seeds embedded in the tape, makes it easy to lay out rows of seeds while maintaining equal spacing. The packaging for bulbs is reminiscent of brown paper sacks, creating a mental link with what the consumer is used to buying fully grown vegetables in.