This new weight loss product targeted towards man has been differentiated from rest of the pack by using a clear plastic bottle in the shape of a clenched. TricorBraun partnered with Parker to design this unique concept into a finished bottle that would hold its dramatic shape when molded in clear plastic. This bottle is made up of polyethylene terephthalate glycol-modified (PETG) and cap is made up of polypropylene (PP). Branding is done by offset printed Instant Knockout logo (the letter “K”) prominently on the black cap, embossing it in the bottle body and adding a tag to the neck of the bottle as the bottle itself would have no label. The project required multiple vendors on multiple continents who rose to the challenge and solved the technical difficulty of the asymmetrical design for the extrusion blow-molded PETG fist. This package would captivate the imagination of the user and display the product of red capsules, bringing to life the new market brand “Instant Knockout”.
