UK-based JMP has supplied rice and grain processor FEI with what it describes is a “technologically advanced” recyclable and retort-ready mono-material that maintains all the mechanical properties of a conventional stand-up pouch.
JMP said the packaging technology – which is already on UK and European supermarket shelves – provides retailers and consumers with a product that is food-safe and recyclable, where current recycling streams allow.
It added that the pouch size, shape and function remain the same as the previous pack versions.
FEI and JMP started work on developing a recyclable mono-material pouch in early 2019. With sustainability in mind, JMP suggested there had been an “identified urgency” within the industry for the product.
This “attention, focus and dedication” has resulted in JMP being able to bring the product to market, said JMP managing director Jason McGill.
“Throughout this project we have illustrated our commitment to the circular economy, focusing on optimising flexible packaging to minimise the impact on the environment, while offering convenience and food safety to the consumer,” McGill said.
“We’re proud to bring the first mono-material, recycle-ready, ready-to-heat pouch to the market and thank our team and FEI Foods for their support to help make this happen.”
Simon Lewis, managing director of FEI Foods, said quality and innovation are at the forefront of FEI’s DNA.
“As a market leader in this category in Europe, it was imperative that we led the way in developing a recycle-ready pouch,” Lewis said.
“We are determined to provide the most sustainable product possible, and the development of this pouch has been a key strategic objective for us for some years. Two years of diligent testing of this new material has culminated in this launch.”
FEI claims to be the largest supplier of microwaveable rice and grain products within the UK and Europe.