The Lee Skinny jeans packaging makes just as much of a fashion statement as the jeans themselves. The trend here is “skinny” and everything from the jeans inside the box to the jeans themselves are “skinny.” The packaging also adds to the visual merchandising of their stores.
With the Lee Skinny campaign generating a mad rush at all Lee stores, we decided to take it one step further. Lee wanted to be the brand for skinny jeans. So we created a packaging design that matched the season’s hottest trend – skinny. Needless to say, the packaging received just as many compliments as the ladies wearing the jeans themselves. In no time, people were spotted with skinny bags; everybody knew what they had just purchased and from where. The packaging also added to the visual merchandising of Lee stores.