Horlicks Kids Chocoland represents the malted drink brand’s first foray into the young family market. High in 10 vitamins and minerals, the add milk beverage “is designed to deliver malty goodness to the next generation of Horlicks shoppers”.
Into the Light created a colourful vibrant brand world to inspire children’s imaginations. This includes a suite of playful assets including chocolate lollipop trees and icecream mountains which can be used across all touchpoints from packaging design to social media and comms.
Simon Ellis, managing director of Into the Light, said: “This was a dream brief and our creative team really enjoyed having fun and creating the ‘blast off moment’ for Horlicks Kids. It’s great to finally see the brand taking off in retail!”
Michelle Younger, marketing director of Aimia Foods, added: “The Horlicks brand has been loved for more than 150 years. Building on this significant history, the launch of Horlicks Kids is a hugely exciting development for the brand and Into the Light have really nailed the brief, coming up with a brand identity that will be loved by kids and parents alike.”
