The conversion from a round to a lightweight square bottle also reduces production costs by about 60% and logistical costs by about 15%. The elimination of manual shrink labeling in favor of an inline roll fed label application increased production efficiency and gave the container a more premium look. The diamond-faceted decoration enhances shelf appeal and also offers more ergonomic handling for consumers. Even though lighter in weight, the square-shaped bottle offers equivalent or greater strength. This bottle achieves an enriched user experience with the new look, while providing savings on the production line.
