As per consumer feedback, the new transparent sleeves are expected to enhance product visibility on store shelves and act as a driving force for potential customers to make a purchase. These improved sleeves will be incorporated across all Lucozade Energy Orange and Lucozade Energy Original bottles in 380ml, 500ml, and 900ml sizes, both for individual sales and multipacks. Furthermore, the other Lucozade Energy flavors are also slated to adopt the new packaging design in the coming time.
New marketing plans will also be unveiled in the coming weeks, says Lucozade, which is expected to attract new consumers and help drive retailer sales.
This development is in line with Suntory Beverage & Food GB&I’s Core Brand Innovation program, which was established by its parent company, Suntory, with a focus on prototyping and testing new solutions while prioritizing consumer perspectives throughout the process.
“Core brand innovation is at the heart of our approach to brand building,” says Zoe Trimble, head of Lucozade Energy, Suntory Beverage & Food GB&I. “We believe across our business that brands must evolve to keep up with changing consumer needs.
“Our thorough process involves extensive research and agile prototyping with consumers and leans heavily on successful techniques developed by Suntory our global parent company. The goal is to better understand the lives of our consumers, what they’re looking for and what drives their decision-making, so we can adapt our brands to meet their needs – delivering a win for our consumers and our customers.
“We are excited to be launching this new taste and look for Lucozade Energy Original and Orange and are confident the bold new flavors and design will help us reach even more shoppers.”
