Food company Mars Petcare recently announced a packaging recycling initiative in the Philippines as part of its global efforts to create a circular economy for plastic packaging where it doesn’t become waste. The collaboration with Plastic Credit Exchange (PCX) and retailer Pet Express is called “Fur The Best,” which is an extension of the “SWAP Recycling” initiative from Thailand that will enable the collection and recycling of mixed post-consumer flexible plastic packaging waste into useful products. It’s one of the many sustainability initiatives that Mars Petcare is running to give pet parents the opportunity to recycle their plastic packaging.
Mars continues to work globally toward 100% recyclable, reusable, or compostable plastic packaging and reducing use of virgin plastic by 25%. To reach its goal, it will need not only recyclable materials but also need collection and recycling infrastructure in place and the right consumer behavior to make it happen.
According to the 2021 Who Cares, Who Does report by Kantar Philippines, 75% of Filipinos actively seek out brands that offer ways to reduce their impact on the environment. In the Philippines, the passage of the Extended Producer Responsibility (RA 11898) law has heightened attention on solid waste management, particularly of Fast-Moving Consumer Goods post-consumer waste.
