Pearlfisher worked with McDonald's to develop recognisable graphics that easily communicate what menu item the packaging contains.
For some products, like the Big Mac, Pearlfisher created an illustration that is a direct interpretation of the food, while other graphics were informed by the item's most significant ingredients.
The Cheeseburger wrapper now has a single, dripping yellow line across it to represent cheese, the Egg McMuffin a single yellow circle to indicate a yolk, while the Fillet-O-Fish is covered with turquoise waves.
