The high impact sales packaging „Box a Treasure“ impressed the judges thanks to its unusual and reclosable folding lid, among other features.
A selection of experts and promising young talents of the New Design University (NDU) worked with Mondi Grünburg to boost the traditional toy manufacturer’s market momentum and developed an exciting, fresh and eye-catching packaging concept. “I am very honored about winning the Wellpappe Austria Award since it recognises Mondi Grünburg’s innovations and technical expertise. In my experience combining clever design with high quality offset printing can significantly boost sales of value-added consumer products”, says Florian Richard, Product Development Manager at Mondi Grünburg. The result – an innovative, single-piece cardboard box - looks like a toolkit or treasure chest, thus enhancing product recognition. Larger construction sets have an additional handle.
The angularlid can be closed over and over again, thus facilitating long-term storage of the wooden components in the hexagonally shaped sales packaging. Consequently, the box remains part of the product experience for as long as possible – an excellent example of how packaging can breathe new life into products and turn them into a timeless treasure.
