A joint development with the Aluminium Stewardship Initiative (ASI), the capsule uses ASI certified aluminum to improve the sustainability performance of the product. The metal is produced and sourced from its mined or recycled source and through each step in the value chain, in accordance with ASI’s Standards. “Certification from ASI helps us to deliver more responsible packaging solutions for our customers. Amcor is proud to win this award with our valued partner Nespresso®, as we work together towards a responsible, ethical, transparent and more sustainable aluminum supply chain,” said Gerald Rebitzer, Sustainability Director for Amcor Flexibles. EAFA’s judging panel of industry experts from the aluminum sector commented, “This is a holistic entry which does the whole industry credit. It helps to create a standard in the market to which we can all aspire. Amcor and its partners are pioneering responsible sourcing of aluminum foil. The initiative creates a chain of custody as the whole process needs to be certified.” As part of its commitment to sustainability, Amcor is an ASI member with five production sites holding ASI Standards certification. It is the only responsible sourcing program that addresses practices along the full aluminum chain: from upstream production right through to downstream use sectors. With development at Amcor’s ASI certified sites, Nespresso® was confident that the aluminum used to produce its capsules is responsibly sourced and meets consumers’ increasing sustainability expectations. Nespresso®, also an active ASI member, believes that this credible and practical standard for sustainable aluminum provides greater transparency across the aluminum supply chain and will benefit consumers, companies and the environment. The leading coffee brand has been working since 2009 with the International Union for Conservation of Nature (IUCN) and other stakeholders to assess sustainability challenges, opportunities and needs surrounding the aluminum value chain. Want to stay up to date on the latest industry trends? Sign up to our coffee newsletter. The Alufoil Trophy The Alufoil Trophy is organised by the European Aluminium Foil Association. There are five categories: Consumer Convenience, Marketing and Design, Product Protection, Resource Efficiency and Technical Innovation.