Building on consumer demand for sustainable ring carriers, the new WaveGrip cardboard carrier is lightweight, strong and easy to use, providing the same levels of pack retention as plastic. Each carrier weighs under 7g for a standard six-pack and is recyclable in all paper and board waste collection streams.
The white fully coated top side offers high quality printability in up to 10 colours, allowing brand messages and promotions to be easily included for enhanced shelf impact. In addition, the naturally brown reverse opens-up to offer a multitude of additional design possibilities and enable further direct communication with customers.
The new carrier style is available for both standard and sleek cans and unlike many competitive products, its patent pending design does not require folding and manipulation during application. This allows continuous running at high speeds, meeting both the performance and production needs of the latest beverage canning lines.
Applicators are competitively priced and range from simple, manual solutions to more integrated higher speed options. Planned developments also include the addition of an integrated advertising panel option for increased on shelf marketability.
Darryl Roadnight, Business Director at WaveGrip said: “Our new cardboard carrier meets the growing consumer demand for easy to recycle packaging and its unique design delivers both performance and sustainability that today’s brands are seeking.
“We are delighted to add this solution to the WaveGrip range and deliver even more choice in the effective, efficient and sustainable packing of beers and beverages around the world.”
