The brief was to minimise the amount of plastic waste in the shell of the packaging, while retaining the tamper proof seal.
After testing by designers, DS Smith said the finished product featured 78% less plastic per pack, saving over 373,248g of CO2 so far.
The new packaging is already on-shelf.
David Guy, packaging director, at Pladis UK&I, said: “Redesigning our packaging was a big moment for us, especially as Jacob’s is such an iconic brand which customers know and love. We were delighted to work with DS Smith, and they really hit our brief, finding a solution which worked with our current manufacturing set up without compromising on branding.”
Paul Bridge, change manager, DS Smith, added: “The challenge with attempting to cut plastic out of packaging often means it can compromise the design. By applying our unique Circular Design Metrics, we came up with a solution that ensured that we ended up with a finished product that had 78% less plastic, while retaining the same high-quality print as the previous packaging. The new design is already on-shelf, and we’ve taken the learnings from the project to see how we can apply them to future solutions we work on.”
