The product itself feeds the skin with intensive moisture. To convey this effect, a special tactile surface with a soft touch varnish is used. This gives customers that pleasing feeling of smooth skin. The black basic colour on the folding carton reflects high quality, luxury and elegance and makes the ampoules, which are printed in different colours, appear in a perfect light. Blind embossing of the ampoule on the front panel and the Babor logo support this effect. This solution has been received exceedingly well by consumers, and demand from the retail trade is correspondingly high. High convenience is provided inside the folding carton. Its lid is hinged with a lifting mechanism. The hinged insert protects and holds the products and when the box is opened the ampoules are raised, allowing for easy and comfortable access. The mono-material is cartonboard – glued from one piece. With the soft touch varnish, no film lamination is needed. However, the product content is about luxury and skin care, about self indulgence. The pack surface has a soft touch finish which in turn tends to indicate the smoothness of skin that can be achieved by using this product. The colours also suggest premiumness. When you open the pack the ampoules rise within the packaging for ease of access.