For Electronic and appliances category a innovative packaging is designed by Smurfit Kappa . Žebrák is the name of the package developed for a high-quality audio device which required the highest level of protection for overseas shipment. By developing a smart corrugated insert, the product almost levitates in the centre of the outer box and is protected from all sides allowing it to successfully pass all drop tests. This new mono-material design replaces a previous version using plastic bags and foam, helping the customer to significantly reduce their carbon footprint.