French wine distributor ‘Somewhere in Provence’ has invested in a new filling line and is offering contract bottling as France’s first filler of the Frugal Bottle – the world’s first paper bottle for wines and spirits.
Based in the south of France between Nice and Marseille, ‘Somewhere in Provence’ will offer an exclusive Frugal Bottle filling service for drinks brands and will be operational from January 2023. Running under the name ‘La Bouteille qui Cartonne’, the new service will have a filling capability of over 1 million bottles per year and marks an important phase in the expansion of the Frugal Bottle in France.
‘Somewhere in Provence’ Sales & Marketing Manager Thomas de Lagarde said: “Bringing this innovative, low carbon paper bottle to the French market is an exciting step for us. It is time for producers to break with tradition and embrace more sustainable packaging formats for the sake of our planet. We look forward to introducing our new filling service to drinks brands that are looking for new ways to reduce the carbon footprint of their products.”
Frugalpac CEO Malcolm Waugh said: “We’re delighted that Somewhere in Provence has invested in a filling line to bring the Frugal Bottle to wine producers in France, the country that has expressed the most interest in over 40 million of our revolutionary recycled, lowest carbon Frugal Bottles per year.
“The Frugal Bottle is currently produced in the UK and soon North America. Frugalpac calls on brands, copackers and packaging companies in France and the rest of Europe to invest in the Frugal Bottle Assembly Machine technology to support the revolution through an even lower carbon footprint and lower commercial costs.
“Our aim is to place Frugal Bottle Assembly Machines at the heart of wine and spirits regions so we can reduce the carbon footprint of our sustainable packaging even further and have Frugal Bottle hubs around the world. We’re looking to save the planet one bottle at a time!”
The award-winning Frugal Bottles are made from 94% recycled paperboard and are five times lighter than a glass bottle, use 84% less carbon and use four times less water to manufacture than incumbent packaging.
