Now, Bengaluru-based ID Fresh Food has come up with a squeeze-and-fry pack that will form the vada as the batter is squeezed through the spout. The company makes a range of readymade idli and dosa batter and other convenience foods. Before launching this pack, the company even experimented with ready-to-fry vada-shaped dough packed in a tray. That failed. Next came a spout through which the vada could be dispensed. What emerged was just a round blob, the hole in the centre still missing. After some modification and re-engineering of the spout, the company got it right, according to company. The pack is priced ₹80 for 375 gm and can yield 10 vadas.
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