This display pack for PepsiCo Doritos ‘Score and Win' was a strategic, in-store tool, promoting on-line penalty shootout competitions. The innovative design creates a “mirrored” half pallet TRDU unit. By utilising a single print design, the half pallet TRDU can be rotated through 180 degrees to sit alongside its identical twin creating a full pallet display. As both flat pack and prefilled shipper units, the TRDUs were pre-printed in five colours. The pre-printed liner was converted in one piece using Smurfit Kappa‟s unique XXL capabilities. A flatpacked, litho printed header and accessory kit allowed the merchandising team to easily add height and additional impact to prefilled displays.
