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RCMA Revamps Packaging

Creates a new custom-designed container for its loose powder products.

Established in 1963 to further research and development for specialized makeup in film, television, print, and red carpet, RCMA Makeup is known throughout the industry as “the professional’s makeup.” Now, after years of service, the brand’s No-Color Powder is getting a fresh makeover. Each RCMA product comes with 3 oz. of loose powder that sets foundation without caking.
The brand is trading out its spice jar for a custom-designed container featuring a matte black slick lid, a durable plastic bottle, and a new, recessed sifter for easier application. The container also features the brand’s sleek new logo, while still maintaining a familiar design and size (3 oz. of loose powder). This redesign is part of RCMA’s revitalized focus on serving the makeup community now and into the future.