This innovative can is manufactured by Ball Corporation from the United States by using an innovative ReAl technology in making the new “L’Oréal Men Expert Antiperspirant” can. This advanced technology enables cans with more complex shapes to be produced. At the same time, it paves the way for the use of higher percentages of recycled materials and for greater potential to reduce weight. Ball utilizes recycled aluminum to create a metal alloy that exhibits increased strength and accommodates weight reduction of the container without affecting package integrity. ReAl allows Ball to make your can the lightest of its kind – 15 percent lighter than the standard aluminum aerosol can. This can won World Aluminium Can Award 2017 with its characteristic shape and flat shoulder by convincing in its aesthetics and its comfortable ergonomic fit. It is a real standout on the shelf with its interplay of graphic design and its bold, prominent orange colouring. This can have excellent visual presence due to the colour scheme, shape and finish. Ergonomically designed for easy handling. In addition, it has potential for further weight reduction.”
