Rexam has partnered with Irish craft brewer, Metalman, to launch the brand’s first ever range of canned beers; marking a move from traditional draught to single serve in can.
The colourful and unique cans were created for the brand’s Pale Ale, Equinox and Heatsink beers. The stylish designs, heavily influenced by the brand’s passion for the Art Deco Movement, utilise the aluminium material of the can to neatly incorporate the Metalman logo.
Gráinne Walsh, Managing Director for Metalman, comments, “We first met the Rexam team at Drinktec back in 2013 and were impressed with their approach to design and innovation. They visited our brewery shortly after and their proactive approach has continued. The support we receive at every step of the design and manufacturing process is invaluable.”
Rogier Keukens, Sales Manager at Rexam, adds, “There has been huge growth in the craft beer category and this is predicted to rise by 18% by 2018. A large number of these craft breweries are selecting the beverage can over other packaging formats. We are delighted to be working with Metalman and even more delighted that they will join the ever growing number of brands incorporating the ‘Metal Recycles Forever’ logo on their cans.”
Metalman Brewing is a microbrewery situated in Waterford city, Ireland. The brewery launched their flagship beer, Metalman Pale Ale, in 2011, following up with a diverse range of seasonal beers over subsequent years. Currently employing 8 people, the brewery has significant expansion plans for 2016 and beyond.
