Tesco Plc has extended its Roast in a Bag range with a Roast Beef Joint packed Estercook High Temperature packaging. Working closely with international retail meat-packaging specialist Hilton Food Group, FFP produced the high quality, food-safe and fully compliant ovenable packaging within a short project timescale. Many consumers lack knowledge of handling raw meat, as demonstrated by the large amount of government-sponsored information about meat safety. FFP packaging Solutions developed a roast-in-the-bag chicken package that addresses this issue. The package, a large polyester flow wrap sealed with heat-sealed polyester, allows a whole chicken to be roasted in its retail package so consumers can place it straight in the oven without having to touch the raw meat. It retains all moisture within the package and allows the inside of the oven to remain clean. This pack increase the convenience of cooking. Additionally the triple laminate of the pack allows for a long shelf life, keeping the beef product fresh for more than four days.