Customers are more likely to purchase a cosmetics product after a positive sampling experience. Our brief was to develop premium packaging for a free sample of anti-wrinkle HYALURON FILLER serum concentrate. The double folding box opens like a book, encouraging consumers to start a new chapter in their skincare regime. Displayed on the right hand side is the sample vial; a matching recess on the left safely encloses it when the ’book’ is closed. Minimalist clean lines keep the packaging consistent with the medical nature of the product sample, which is designed to show that effective plumping of the skin can be achieved without injections. This packaging solution was created by using two folding boxes, joined by a cardboard element. A simple tuck-in flap closes the elegant assembly.
