Continuing the momentum of Samsung’s eco-friendly packaging introduced earlier this year in an effort to reduce its environmental footprint, the Out of the Box Competition is a global contest that ran from April 6 to May 29, 2020. The competition challenged contestants to design innovative household items that can be created by repurposing the cardboard packaging that comes with Samsung’s Lifestyle TV portfolio, including products such as The Serif and The Sero. Samsung’s eco-packaging, made from eco-friendly corrugated cardboard, allows easy recycling and also encourages upcycling for creative reuse. The winners of the competition are Sarah Willemart and Matthieu Muller, the creators of Endangered Animals, which serves as stools, small tables and toys in the shape of animals such as polar bears, sea turtles and rhinoceros. “The design was intended to have an educational purpose to teach children about endangered animals,” said Sarah Willemart. “I am highly interested in upcycling, so I am so honoured to be a part of this meaningful project.” Samsung revealed not only the award-winning design but also the rankings of the other four finalists, from second place to tied-fourth as follows: a rocking horse, Rider; a stepped storage unit, Kibe; a facetted basket, Twist; and a versatile, modular storage table, Tessellate. Beginning this month, Samsung will provide instruction manuals for replicating the award-winning creation from this competition and other select designs to help consumers upcycle and create household items from its eco-packaging. The instructional manual will be accessible via a QR code printed on top of the boxes.