Russian Designer Stas Neretin’s packaging for Naked skincare products is for touching and being touched. This packaging is designed to mimic the curves of the human body, the bottles and jars beg to be caressed. With every brush of a fingertip on the ivory ‘skin,’ the packages respond, blushing bright pink. Neretin designed this super sensual package for a Visual Communications class at the British Higher School of Art & Design in Moscow. By giving the Naked containers human characteristics like the ability to ‘feel’ shame or pleasure, Neretin has made them active participants in a normally passive exchange. The plastic jars and bottles look like lumps of flesh, their velvet matte texture and organic contours evoking images of the naked body. “As soon as you take it in your hand, it will timidly glow right where you touch it,” the product description explains. Thermochromic paint coating the packaging makes them sensitive to the heat of human touch. Interactions with the packaging suddenly take on — well, ‘meaning’ would be the wrong word to describe it.
