Insignia Freshtag the dynamic shelf-life indicator tag is designed to change color over a pre-set number of days at a prescribed temperature. It also changes color faster when the temperature increases. This gives consumers a more realistic view of the actual life of the product based on the different conditions to which it has been subjected. Insignia took a complex and confusing component of packaging and turned it into an overly intuitive food waste reduction tool. The Insignia Freshtag takes the confusion out of sell-by and fresh-by dates, dramatically upgrading the consumer experience. It demonstrates a clever use of materials by allowing consumers to dial into the life cycle of the product, helping to take the confusion out of the "sell by" and "eat by” dates. The Insignia Freshtag can play a significant role in helping people reduce food waste as well as potentially allowing manufacturers to extend shelf life.
