The PACKTASCHE attracts two large business sectors. It is useable as service packaging and a transportation device for retail businesses and also as a communication medium for NGOs, events and tourism.
In retail the PACKTASCHE is designed for supermarket chains and larger business associations. The key point here is that it allows cyclists spontaneous shopping and much bigger purchases. The PACKTASCHE can therefore increase sales volumes and raise customer loyalty.
Furthermore, this new bag offers great marketing and image building opportunities to business assosciations. At the moment the PACKTASCHE is yet used for the most part as an advertising medium. A common cyclist can cover up to 10 km each trip with a relatively slow speed of 12 km per hour on average, which makes the bike the perfect mobile markting device for urban spaces. As a result of these attributes and its innovative character, the Packtasche is the ideal product for urban and regional marketing.
Besides these commercial benefits, the PACKTASCHE is still designed and made for it’s users, the common cyclists. For them, we would like to make everyday’s riding even more enjoyable by simplifying their shopping and transportational tasks. This, we believe, can increase the usage of the bycicle and broaden its acceptance within society. We consider the PACKTASCHE as our first small contribution to make the change towards sustainable mobility a reality for future generations.
The idea was, to develop a solid transport help for medium until slightly bigger shoppings which will be done by bike, only made out of courrugated cardboard.It has to be comfortable, easily to fix and also a price interesting “Bike-Pack“.
The bike is not only an environmental and healthy means of transport, it is now also a factor of business.The market value on bikes in Austria was in 2010 by 6,6% of the whole purchasing volume, which means appr. 2,53 Bill. Euro turnover only in bikes.
