Sleevepack is a patented system utilising shrink sleeves to multi-pack two, three or four plastic bottles. It consists of a shrink sleeve with perforations and adhesive, so that the multi-pack also becomes the primary label for each individual bottle. When the multi-pack is broken into individual units, a portion of the sleeve remains adhered to each bottle. The end result not only includes increased billboard space for the brand, but an estimated 30 to 60 percent cost saving to the brand owner, compared to using standard labels with a multi-pack sleeve. This is an automatic application and shrinking equipment is available for this innovative, dual-purpose packaging solution.