Part of its innovative Pouch-Up® portfolio, the new pouch is available as a 1.5L unit, and weighs 17 times less than its glass counterpart. This weight reduction, along with the pouch’s space-saving format, is not only more cost-efficient for the customer, but also leads to a significant reduction in the use of plastic and in CO2 emissions during transport. It also works perfectly with both automatic and semi-automatic filling machines.
The design of the pouch allows for custom labels to be added within the free space to provide an eye-catching design for the product and increase brand recognition. The free-standing flexible packaging has been increasingly popular amongst consumers due to its ease of use and longer shelf-life.
Smurfit Kappa Bag-in-Box®’s priority is minimising its impact on the environment throughout every aspect of its operations: from supply to manufacturing to distribution to end of life.