There is a growing demand for sophisticated decoration, and this game-changing technology enables Coveris to provide direct solutions to Valio. The vibrant 360° illustrations that cover the container wall all the way up to the sealing rim are made possible with a sophisticated combination of forming and label positioning and is unique to this container. These illustrations can include photorealistic illustrations, which is a development that makes the Valio container really stand out. This exciting technology introduces many benefits for future container production, such as up to a 20% decrease in weight by using foamed, lightweight multilayer sheets, such as NEOCELL® or NEOCELL+® with a gas-injected middle layer and optional filler materials. Low levels of waste and operating temperatures are guaranteed when applying our in-mold labels, achieving an improved carbon footprint. Furthermore, various label types are available, including PP, PS, hot melt paper, “coated” paper, and recyclable paper. This decoration is a step up in competition, as it is highly visible, stands out on the shelf and is sure to get the attention of consumers. As two companies that value advancing technology in their respective fields, Coveris and Valio have created a powerhouse of a container. The TIML technology provides better decoration that easily differentiates itself from the competition, oxygen barriers that increase shelf life, and 100% UV barriers that allow preservation of the organoleptic properties of high fat products. The container introduces a breakthrough in branding, evident in the 360° illustration capabilities, and in cost efficiency, evident in the reduction of weight, and the alternative it provides to both aluminum and glass packaging. Both the decoration and barriers are certain to impress even the most demanding customers.
Coveris will display this technology at Interpack, the leading processes and packaging trade fair held in Dusseldorf, Germany from 4-10 May 2017. Join them in Hall 10, Stand E43, for full support in finding the right packaging solutions for your needs.