The new tall, rounded, seamless package is designed to create tangible differentiation in the market for the new benefit-led Minute Maid range – Honey Infused and Vita Punch variants. The package also comes with WingCap 30, one-step opening with DIMC technology, that ensures a perfect grip and great pouring experience. In addition to the package itself, Tetra Pak has also provided the processing and filling equipment for the range, making it an end-to-end partnership. The unique advantage of Tetra Pak’s filling machine is the easy switchover between 500-ml and 1000-ml volumes. Owing to this flexibility, the new range will be offered in both 500-ml and 1 litre carton packages in India.
Speaking about the new launch and a decade-strong partnership between Tetra Pak and The Coca-Cola Company, Enrique Ackermann, VP technical innovation and supply chain, Coca-Cola India and Southwest Asia, said, “Tetra Pak has been our strategic partner in building capacity and innovation in single serve packs for a decade. We are thrilled to have extended this partnership to multi serve packs with the launch of our new Minute Maid honey infused range in India. The Tetra Stelo aseptic packaging has aided in offering differentiating characteristics for our Minute Maid range, which we believe will appeal to our consumers.”
