GSK Consumer Health had developed and launched ‘Voltaren No Mess’ applicator. The Voltaren team set about designing new packaging that enabled consumers to apply the product without having to touch it. The new VOLTAREN “No Mess” applicator means that consumers now have a simple and hygienic way of applying the gel directly to the point of pain, while their hands remain clean. The UK-based company found that there were several barriers to entry for pain relief gels that were putting off some consumers, many of whom would typically opt for tablet alternatives, such as paracetamol. The ‘No Mess’ applicator addresses these concerns, namely that gel application can be messy, and that hands needed to be washed after every dose. The new packaging has garnered praise for not only being simple to use, but also hygienic. The applicator is actually the product’s cap, and comes in the form of a pull/push mechanism made from plastic. The nature of this mechanism helps reduce overdosing risks, as the applicator allows the cap to close by itself when gel is applied to the skin, unlike the industry-standard of sponge or roll-on applicators.