The bag and bowl concept, a first for the sharing segment, accompanied by a thicker cut crisp is set to drive incremental sales for retailers whilst establishing Walkers Tear ‘n’ Share as a credible brand for all sharing occasions.”
The 150 g packs of chips- which are cut thicker than standard walkers potatp chips.
Pepsico said the packs would be ideal for "famil and friends to open, share and enjoy straight from the pack", citing kantar worldpanel data that showed 86% of UK households bought sharing packs of chips at least once a month across the year.
