The Design of the Times competition celebrates in-store displays and digital activations and recognizes their role in any successful shopper marketing initiative. The competition is sponsored by the Path to Purchase Institute, a global member community that champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience.
“At WestRock, we know packaging and merchandising are key elements to shoppers’ path to purchase in today’s crowded retail landscape,” said Pete Durette, president of Enterprise Solutions & Strategy for WestRock. “These awards represent our innovative, insights-driven solutions, and the recognition is a testament to the value we provide our customers every day.”
WestRock earned one platinum, 11 gold, 14 silver and five bronze awards for a range of displays. A complete list is included below .
Platinum (1) Harry's Dude and Dog Endcap Gold
(11) Beauty and The Beast Live Action Walmart WOW
Coco Walmart WOW
The Coca-Cola Co. Interceptor
The Coca-Cola Co. Contour Bottle with Motorized Header
Crest® Detoxify Floorstand
Crest® Detoxify Launch
Harry's Dude and Dog Endcap
Neutrogena® DeepClean Floorstand
Neutrogena® Wipes Endcap
Olay JFM Whips Mixed 12-Piece 30-Inch Tray
Sun Bum Target Endcap
Silver (14) AT&T® and Cricket Wireless Dual Branded Floorstand
The Coca-Cola Co. Imports and Origins Display
ChapStick® Slurpee
Colgate® Save the Water Pallet Display
Elmer's Slime Table
Herbal Essences® Bottle Floorstand
Hershey’s Easter Egg Modular Half-Pallet Display
Office Depot® Three-Sided Pallet
Olay Mixed Whips 12 Piece Skinny Tower
Newell Brands/3M Office Depot Two-Sided Floorstand
Pantene Premium Foam Floorstand
Sphero Cars Display
Target Back to School Semi Circle Endcap
Vernors Ginger Ale Lighthouse Floorstand
Bronze (5)
The Coca-Cola Co. Patriot Lobby Wall
Black Lotus
Crush Halloween Dump Bin
Diet Coke Slim Can Contour Rack for Target
Head & Shoulders® Helix Floorstand