With vibrant new packaging and the return of our customer-favorite 4-cup pack, Wild About Mixmi Froyo™ is now reformulated with 100% natural ingredients, free from GMOs and artificial sweeteners. Originally launched as a nutritious dessert option for children, the company successfully served 7 million kids through school programs. However, the pandemic prompted a strategic pivot, expanding their distribution to retail channels to reach a wider audience. The brand is part of the innovative Rä Foods portfolio, known for bringing great-tasting, highly functional foods to the market.
The revitalized Wild About Mixmi Froyo™ brand now offers frozen treats in eye-catching, vibrant packaging that reflects the nourishing sweetness within each flavor-packed bite.
As gut health becomes widely recognized as essential to overall well-being, consumers are turning to diets that support a healthy microbiome, and while many probiotic-rich snacks compromise taste for quality, Wild About Mixmi Froyo™ proves that health and indulgence can coexist in perfect harmony.
"We've cracked the code on making healthy irresistible," says Stephanie Browder, VP of Marketing. "Our Froyo is the ultimate treat parents can feel great about sharing with their families – and enjoy for themselves. We aim to offer a sweet treat for those who seek out high-quality, health-conscious snacks that don't compromise on great taste."
Behind the Science:
The revamped Wild About Mixmi Froyo™ products have been reformulated to be 100% natural, truly fermented, and enriched with high-quality probiotics. This innovative approach is designed to support the entire microbiome by improving gut health, enhancing digestion, and strengthening immune function.
The BB12 probiotic strain has been shown to increase beneficial gut bacteria and improve digestive regularity. Combined with prebiotic fiber, this formula can reduce inflammation markers and enhance overall immunity.
The gut also communicates directly with the brain through the gut-brain axis, influencing mood, cognition, and overall mental health. With approximately 70% of the immune system residing in the gut, a healthy microbiome is crucial for boosting immunity and preventing disease.
These efforts are led by Susan Harlander, PhD, a food industry veteran with over 30 years of experience. Dr. Harlander adds, "We're not just making frozen yogurt; we're revolutionizing how people think about treats by balancing health with taste. Our products promote a healthy microbiome, making them essential for training immune cells, preventing infections, and reducing the risk of autoimmune diseases."
Product Details:
Based on extensive consumer and market testing, the revitalized Wild About Mixmi Froyo™ brand now offers an array of frozen treats in eye-catching, vibrant packaging that reflects the nourishing sweetness within each flavor-packed bite.
Each Wild About Mixmi Froyo™ box contains four 4-fl oz cups that pack several benefits, including:
- Creamy, delicious taste without compromise
- 90 calories in each cup
- Truly fermented and enriched with high-quality probiotics to support gut health, digestion, and immunity
- 100% Natural ingredients, nothing artificial
- An excellent source of fiber
- Available in four tasty flavors:
- Mango Mania
- Ultimate Chocolate
- Totally Vanilla
- Orange Dream
Originally launched as a healthier dessert option for children in schools, the company pivoted to retail channels under the new brand, Wild About Mixmi Froyo™
