The flexible packaging company used a specially-developed film structure and advanced laser-score technology to create the pull away panel, with the resulting pack robust enough to withstand the rigours of the supply chain, but still easy to open.
It can also be opened in the traditional way from the top of the pack for ultimate consumer convenience. Wayne Hallsworth, sales manager at Wipak UK, said the design is based on an increasingly popular sharing concept for snacks.
“We created a unique format with a pinch ‘n’ pull panel on the front of the pack which can be easily removed to create a bowl for any sharing occasion. The Propercorn sharing bag is not only a first in popcorn, but is unlike anything else in flexible packaging.”