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WWP Beauty launches turnkey waterless collection with plant-based packaging

The New Jersey-headquartered full-service supplier of beauty and personal care products has launched a new suite of turnkey products with formulations that are clean, inclusive, cruelty-free and multi-tasking, and with packaging that is made from natural, renewable ingredients that are responsibly sourced and created from the rebirth of farm waste.

 The Zero+ Packaging Line was developed with the mission of offering solutions that align with WWP Beauty’s "6R’s of Sustainability." This plant-based packaging line is based on “responsibly and locally sourced” material from farm waste which does not interrupt the food chain supply.

"Now more than ever, we are seeing beauty consumers increasingly adopt streamlined beauty routines based on multifunctional products - born from the desire to buy more sustainably, while also simply saving time and money," said Musa Dias, CMO of WWP Beauty. "The Zero+ Collection was developed based on the concept that less is truly more, and that creating zero waste is in turn creating positive value for both the end-user and the environment."

This collection demonstrates the company’s unwavering commitment to reducing its global carbon footprint, supporting a circular economy throughout the cosmetics industry and working towards creating a more sustainable, clean and inclusive future, said WWP Beauty.