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BENCHMARKING IN PACKAGING
By definition –
Benchmarking is an improvement process used to discover and incorporate best practise into operation.
It is a process of identifying, understanding and adapting outstanding practices from organization anywhere in the world to help tour organization improve its performance
It is a highly respected practice in the business world
Specific to packaging, Benchmarking determines –
Which is the best packaging in terms of appeal, material selection, space utilization, consumer convenience and so on?
How effectively the product is being packed?
How is the competitive brand doing that?
Where does our brand stand in competition?
What are the areas where our brand can be optimized?
What are the cost breakups of the packaging involved?
If we are already optimized, is there a scope to look for some new innovations?
Identifying new vendors, new materials, new systems in packaging
Benchmarking aims at INNOVATING and not IMITATING
Testing a package can be done inhouse or by outsources laboratories. However, the later doesn’t analyse the data, they only present it in a codified manner. To analyse the data either a packaging professional had to dedicate his/her time else they simply use the data and present. We at Packaging Connections provides “Value Additive Benchmarking” across various companies and product categories.
Our detailed analysis include –
Benchmarking for competition companies/brands/locations/products and even cross category also.
Tear Down Analysis of the product (Rigid / Flexible packaging)
Technical data in a detailed matrix of different parameters
Inhouse test + outsourced testing
Visual, Analytical, Calculated and Measurable parameters – all covered
Data analysis and identification of improvement areas
Cost analysis and cost breakup of various packaging formats
Innovative ideas of the related product packaging and cross categories
Detailed pdf report to follow along with parameters analysed
Present the data in a “ready to use” format for quick implementation and presentation by any packaging professional
Post project support for any discussions on technical inputs being provided
For more information emails us at – info@packagingconnections.com
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